Lagos, Nigeria, 21 March 2023 – The Performing Musicians Employers’ Association of Nigeria (PMAN), Society for the Performing Arts in Nigeria (SPAN), and Silverbird have announced their strategic alliance for Stars & Legends, a new entertainment reality show in Nigeria.
Stars & Legends is an initiative of Lukrush Records, Rebellion Obsession Fashion, and Baroque Works Studios. A show targeted at promoting local talents in Music, Dance, and Modeling from across Nigeria, and possibly the African continent. The project is based on a three-point agenda of talent development, show biz, and entrepreneurship, with a promise of exposing these Talents to international entertainment experts that will guide them to becoming eventual Stars.
CEO of Lukrush Records, Samuel Peterson explained that “in order to strengthen our core in Nigeria, we felt the need to get the support of PMAN and SPAN to endorse our artistes and get Silverbird to promote the Stars & Legends reality TV show. We believe that this alliance will create a mutual relationship with industry stakeholders in Nigeria and aid our mission of supporting artistes and talents alike and giving them the international exposure that is required”.
While Speaking on the strategic alliance with Stars & Legends, the PMAN President, Pretty Okafor said that “the strategic alliance will help individuals see how the governing body produces and supports artistes that are launched through Nigeria to the international market. Being an international based show, this symbiotic alliance will foster and strengthen relationships with the United States”.
Founder of the Society of the Performing Arts in Nigeria (SPAN), Sarah Boulos, said “We are pleased to congratulate Lukrush for their exceptional vision and contribution to empowering and transforming Nigeria’s creative industry through its innovative marketing strategies, artistes promotion, and community outreach programs with a brand new approach to be a change factor for our community. We urge other companies and individuals in the creative industry to emulate the exemplary work of Lukrush and join hands with us towards building a vibrant Nigerian performing arts sector”.
The Silverbird President, Guy Murray-Bruce said “Silverbird is synonymous with entertainment and we have supported the growth of the sector, performers, artistes, and creatives for many years through our network of television, radio, cinemas, film distribution and pageants. This partnership is a continuation of our core objectives and the ethos we hold dearly”.
The Stars & Legends, a TV reality show will kick off this year with a pre-launch concert on the 21st of April, 2023.